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Content Marketing Trends that will Make 2018 Great

While it might seem a little early to start looking for content marketing trends for 2018, there are certainly current trends that will affect how this form of promotion evolves next year. In fact, many of the advancements that occurred in content marketing in 2017 will likely continue strong throughout all of the upcoming year.…

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Marketing Lessons Right Out of Toy Story

There are countless instructional videos out there that can teach you how to effectively market your local business. Of course, these are typically boring, so what’s a budding entrepreneur to do? Luckily, there are a variety of promotional lessons that can be garnered from sources unrelated to marketing. Strangely enough, there are actually marketing tips…

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3 Ways Local Businesses Can Market at Trade Shows

Trade shows present a great chance for networking, but at their core, these gatherings are meant for businesses to market their products or services. In fact, trade shows generated a full $12.6 billion in revenue during 2015 alone. This statistic proves that trade show marketing is valuable, but this is only the case if local…

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3 Customer Loyalty Plans that Actually Work

Customer loyalty is a tricky thing to come by. In fact, one study showed that nearly 80 percent of consumers would jump ship within a week of a single negative customer service experience. This obviously makes customer service important, but gaining loyalty requires much more. Fortunately, business owners can use the following customer loyalty tips…

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Doomsday Prepping and the Art of Effective Marketing

Doomsday preppers, typically just referred to as “preppers,” are people who actively prepare for a catastrophic collapse of society. It could be by building bunkers or learning outdoor skills, and these people aren’t a rare breed. The show “Doomsday Preppers,” in fact, drew 4 million viewers for its premiere. With this currently being so popular,…

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How Local Businesses Can Market at Community Events

People fall in love with companies for many reasons, but more and more, consumers are gravitating towards businesses that get involved in the community. Over half of people worldwide, for instance, say they will pay more if a company does socially responsible things like getting involved in the community. This creates a unique promotional opportunity,…

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3 Marketing Tips to Elicit User-Generated Content

Local business owners and their marketing managers are typically wondering how to create informative and interesting content. This is a constant necessity, but over the years, marketing professionals have recognized that user-generated content can be just as valuable. Even back when Myspace was still the social media giant, data showed this form of content increased…

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Why Local Businesses Should Consider Writing an eBook

Even though people are still in love with traditional cover-to-cover books, it doesn’t mean they’re not reading other mediums. In fact, electronic books, typically just referred to as eBooks, have picked up quite the following. In early 2016, there were over 5 million eBooks on Kindle alone. Other than the fact that people love them,…

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The Offline Marketing Mistakes Businesses Must Avoid

While online marketing is obviously very important, it doesn’t mean that local business owners should ignore offline strategies. Even in the newspaper business – a dying industry – three-fourths of advertising revenue comes from offline ads. This proves that entrepreneurs can’t solely focus on digital. If they’re making the following offline marketing mistakes, though, it…

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Why Business Cards Are Still a Vital Marketing Tool

Whether it’s social media or a website, most local businesses have a variety of digital marketing tools at their disposal. Of course, this doesn’t mean that offline measures aren’t still effective. The good, old-fashioned business card, for example, is still an effective marketing tool. It’s not just a method of keeping in contact with other…

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  • Content Marketing Trends that will Make 2018 Great
    June 16, 2017
  • Marketing Lessons Right Out of Toy Story
    June 13, 2017
  • 3 Ways Local Businesses Can Market at Trade Shows
    June 9, 2017
  • 3 Customer Loyalty Plans that Actually Work
    June 7, 2017
  • Doomsday Prepping and the Art of Effective Marketing
    June 2, 2017
  • marketing
    How Local Businesses Can Market at Community Events
    May 29, 2017
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