Node Studios
Node Studios
Web Strategy & Digital Marketing Solutions

Call Us On 01494 702032

Connect on

  • Home
  • About Us
  • Services
    • Domain Names
    • Web Hosting
    • Logo Design
    • Responsive Website Design
  • Online Marketing Solutions
    • Pay Per Click Advertising
    • Search Engine Optimisation
    • Online Reputation Management
    • Website Audit
    • Online Video Marketing
    • Marketing for Restaurants
  • Social Media
    • Social Media Marketing
    • Faceook & Twitter Only
    • Facebook Fan Pages
  • Learning Zone
  • Testimonials
  • Contact us
MENU CLOSE back  

While it might seem a little early to start looking for content marketing trends for 2018, there are certainly current trends that will affect how this form of promotion evolves next year. In fact, many of the advancements that occurred in content marketing in 2017 will likely continue strong throughout all of the upcoming year. Unfortunately, only 22 percent of marketers consider themselves very successful at content marketing, but the following trends could help change that.

 

Using Social Influencers

 

Corporations have been using social influencers since the dawn of marketing, but it’s not necessary to have a commercial with Brad Pitt to use influencer marketing. Local businesses have realized this, and it’s led them to reach out to community celebrities and even infrequently spend a few dollars on being promoted on a large social media page. Now that influencer marketing is more affordable and widely known, 2018 will likely keep the method going strong.

 

Live Video Remains Content Gold

 

Facebook Live has been fully rolled out for just over a year, but it’s already making waves. Unfortunately, the company realized that their release was a bit premature, so they’ve spent most of 2017 working to perfect the product. This means that, by 2018, Facebook Live will be improved and ready to help marketers produce the live and interactive content that consumers are demanding.

 

Email Marketing Becomes More Important

 

Social media marketing is certainly essential, but with these platforms focusing more on profit that user friendliness, it’s become harder for companies to reach their target audiences. Of course, they can pay to do this (which is a good idea), but email marketing still offers a great method of pushing content. And since 75 percent of marketers say they get a good ROI from email, it’s certainly worth focusing on.

 

Content marketing in 2018 will see huge changes and evolution. To be ready for that, though, it’s essential to understand the trends of 2017. Only this can properly prepare an entrepreneur for what’s to come.

FacebookshareTwittertweetGoogle+share

About the author

Rus Hawkins is an online marketing expert who gives businesses of all sizes the tools they need to make their mark on the web. He is the creator of the Node Studios social media scheduling software , as well as social media marketing web courses like 'Facebook Marketing Made Easy' and is an expert in building great looking but functional solutions that help to increase revenue for any business.

PrevMarketing Lessons Right Out of Toy Story

Related posts

Marketing Lessons Right Out of Toy Story
June 13, 2017
3 Customer Loyalty Plans that Actually Work
June 7, 2017
Doomsday Prepping and the Art of Effective Marketing
June 2, 2017
marketing
How Local Businesses Can Market at Community Events
May 29, 2017
3 Marketing Tips to Elicit User-Generated Content
May 26, 2017
Why Local Businesses Should Consider Writing an eBook
May 23, 2017
  • Content Marketing Trends that will Make 2018 Great
    June 16, 2017
  • Marketing Lessons Right Out of Toy Story
    June 13, 2017
  • 3 Ways Local Businesses Can Market at Trade Shows
    June 9, 2017
  • 3 Customer Loyalty Plans that Actually Work
    June 7, 2017
  • Doomsday Prepping and the Art of Effective Marketing
    June 2, 2017
  • marketing
    How Local Businesses Can Market at Community Events
    May 29, 2017
Node Studios
© 2014 Node Studios Ltd | Company Registration 7437097
  • Privacy Policy
  • Disclaimer
  • Terms & Conditions
  • Refunds & Cancellations
Footer